Swedol chooses accessibility - for the benefit of their customers
Even though only public sector organisations are covered by the EU-regulations so far, still more commercial companies strive for increased accessibility nowadays. These organisations chose to work with accessibility because they know it makes business sense.
As many European organisations currently worry about compliance, there is a lot of focus on accessibility statements. But we enjoy it even more when clients order an audit because they want to improve the interface – period.
A current example is Swedol, who sells tools and machines, primarily to smaller companies in the construction industry. But wait - e-commerce is not covered by current legislation, is it? No, exactly. But Swedol still thinks that accessibility is important.
Most of our customers use their mobile phones and are in environments that place high demands on accessible interfaces, says Lotta Sjöqvist, Sales Manager for Digital Business at Swedol. We have carefully analysed companies with a high level of accessibility and seen what a difference it actually makes for users. Our customers' experience is crucial to our success, and we must ensure that our digital services are accessible and easy to use, regardless of the environment in which our customers find themselves.
Accessibility doesn’t only benefit people with disabilities, but the situation and context contribute to everyone's need for accessible interfaces. Anyone who has once tried to fill in a poorly designed form on their mobile phone during a shaky bus journey will know whhat this means. But why Funka?
Funka's position as market leader and specialists in the field of digital accessibility made it an easy choice. It simply feels safe and credible, says Lotta Sjöqvist.
More and more private actors have opened their eyes to the issue of accessibility, not least in view of the European Accessibility Act, which requires certain products and services to be accessible from June 2025.
It is exciting with clients in e-commerce because they have such good control of their interfaces and can measure immediately when something works better, says Caroline Eliasson, Accessibility Expert at Funka.
Funka's analyzes are carried out by one or more experts on accessibility and are supplemented, if necessary, with tests with different types of assistive technology. Then we compile the results in a report that is sent to the client at the same time as we book a meeting to discuss it, answer questions and make sure the report becomes a strong tool for short and long time improvement.
With Funka's report as a basis, we can prioritize and act on the recommendations we have received for how we should work with our digital services. The goal is to create good customer experiences with high accessibility, concludes Lotta Sjöqvist.