Accessibility in social media

We get lots of questions about accessibility in social media. How does it work? What does the regulations say in different member states? How to meet the requirements? We will help you understand the connection between accessibility and social media.

Social media and accessibility, what does it mean?

Social media is an important communication channel for both organizations and individuals. There are some built-in opportunities to create increased accessibility in social media, but you can’t influence the interfaces compared to the control you have in your own channels. Besides, not all users have access to social media. Therefore, you should publish important information in a channel that is open to all and where you have full control over the accessibility.

As most social media offer some accessibility features, do use them! In some countries, the national legislation says that public sector should "as far as possible" comply with the requirements for accessibility in social media. This means that you must use the functions available to create accessible content, but you can’t be responsible for the overall solutions of third parties.

Social media and accessibility

  • Text in image

    If you want to use text in an image, keep in mind that the text must be readable, both visually and technically, to comply with the directive and work for everyone.
  • Alternative text description

    Images, illustrations and video are important complements to text. Many people prefer visual communication. But not everyone can see images, so the directive requires that you describe meaningful images with an alternative text. The alternative text description should describe the purpose of the image.