Program and slides 2013

Day 1, Wednesday 10th april 2013

Plenary morning session


Plenary session

EU actions on web accessibility

This presentation will focus on the actions taken at EU level in the field of web accessibility. These include the recent proposal for a directive on the accessibility of public sector bodies websites as well as policy initiatives, R&D projects, studies and standardisation activities.

Ramón Sanmartin Sola is a Policy Officer at DG CONNECT H2 ”Digital Social Platforms”. Ramón is a journalist by education who has been working as a web editor before starting his work in the EU five years ago.

Ramón Sanmartin Sola, presentation in english, powerpoint (499 kb), open in new window


Plenary session

The Norwegian law on accessible ICT

In 2008, Norway got an ambitious law on accessibility in ICT solutions. Not only public sector, but also commercial organizations are affected by the regulation. In this session, we learn more about how the law works and is enforced.

Fred-Arne Ødegaard has many years of experience in Norwegian ICT policies from different ministries, not least in education. In the Ministry of Government Administration, Reform and Church Affairs, Fred-Arne is working in the department of e-government. He has also been working within the EU and he is a teacher of information at the Oslo University.

Fred-Arne Ødegaard, presentation in norwegian, powerpoint (1 Mb), open in new window


Plenary session

Monitoring as a tool

In order to know if everyone is able to use the possibilities of the web, we need to measure web accessibility. The Swedish Agency for Disability Policy Coordination, Handisam, has made a proposal as to how, on behalf of the Swedish government. The goal is to create a method designed to make monitoring more efficient and at the same time raise awareness so that as many as possible are able to use all webpages.

Magnus Lagercrantz works as an investigator at Handisam, among other things with the monitoring of disability politics and policies. Magnus has a degree in political science with a special interest in international relations and migration. While studying at the university he worked part time with children with different disabilities and he feels very strongly about the development of ICT.

Magnus Lagercrantz, presentation in swedish, powerpoint (405 kb), open in new window

Track 1: Information, content and design


Track 1

If search is good for everyone, why do people fail to use it?

Internal search functions can be of great help for users, but they require work with statistics and content. In this presentation, you learn how your search engine can work for you.

Andreas Melin has been working with user experience since 2000, always focusing on benefit for the end user through smart solutions. He currently work at Teracom Group and he has, as an employee at Funka among other companies, rendered himself a dyer experience with big scale and complex projects within the public sector.

Andreas Melin, presentation in swedish, pdf (2 Mb), open in new window

13.00-13.45 0

Track 1

Concepts of navigation that work

It is important for users to quickly find what they are looking for, at best as effortlessly as possible. If navigation is too complex the effect may very well be the opposite. Funka has tested different concepts of navigation on hundreds of websites. We are now ready to share what we have learned. With visually clear proof from eye-tracking, the results are as exciting as they are understandable.

Andreas Blackne is a usability expert at Funka. He is analyzing user interfaces and performing user tests. Andreas works with concept improvement and development, which basically means he designs different concept sketches for websites and services that are later transferred in to interactive prototypes. He is also a popular lecturer and educator.

Andreas Blackne, presentation in swedish, powepoint (17,6 Mb), open in new window


Track 1

Bilingual websites – how?

Many websites provide information in more than one language. But what do we need to consider in order to provide this in a usable manner? Which information should be translated? How should navigation between different languages be presented? Funka has, in collaboration with several local governments, performed a large number of user tests and now we finally know what actually works.

Oskar Gustafsson is a usability expert and project leader at Funka. Oskar has a great experience in working with web projects with special attention towards user experience. He has a personal interest in user benefit; efficiency and that solutions should help end users as well as editors. As a project leader Oskar often works with concept development, wireframes, prototypes and requirements.

Oskar Gustafsson, presentation in swedish, powerpoint (11 Mb), open in new window

Track 2: Development, assistive technology and complex formats


Track 2

TWeb Accessibility Standards for Mobile and More

This presentation will introduce accessibility of the Open Web Platform, to support a new generation of rich, dynamic, mobile, ubiquitous, and accessible websites and applications. It will tour accessibility support in core web technologies such as HTML, CSS, and more, and complementary accessibility specifications including WAI-ARIA, IndieUI, WCAG, UAAG, and ATAG.

Shadi Abou-Zahra is Activity Lead of the Web Accessibility Initiative, WAI, of W3C, coordinating with research, standards organizations and disability groups. Shadi is the scientific coordinator of the WAI-ACT Project and he chairs the Evaluation and Repair Tools Working Group.

Shadi Abou-Zahra, presentation in english, zipped html (3,6 Mb), open in new window


Track 2

Tablets in School – Possibilities and Challenges

More and more schools are bringing tablet computers into the classroom. But how accessible is the new technology? What platforms have the best built-in assistive technology, and how well do the most crucial applications work for students with disabilities? In order to answer these questions, Funka has conducted a study on behalf of the Norwegian Association for the Blind, Blindeforbundet. This presentation answers your most burning questions about tablets and education.

Torbjørn Helland Solhaug is accessibility expert at Funka’s office in Oslo, focusing on technical and pedagogic accessibility. His job is to evaluate existing interfaces, as well as to give his advice in development of new interactive services. Torbjørn is also a popular educator in field of accessibility.

Torbjørn Helland Solhaug, presentation in english, powerpoint (6,3 Mb), open in new window


Track 2

SVT Play – simple is not easy

Swedish broadcasting cooperation SVT Play has been a forerunner in TV on the web in Sweden. SVT succeeded in developing a product that wasn’t only technically well working, but also customizable to the different needs of the viewers. In this session, we learn more about the work at SVT Play and why accessibility has been an important success factor.

Jonas Beck and Lars Ericsson are web developers at SVT. They have both been focusing on the new dynamic SVT Play during the last 1,5 years.

Andreas Cederbom, head of analysis at Funka will tell us about user testing in dynamic interfaces and why SVT has succeeded where many others have failed.

Andreas Cederbom, presentation in swedish, powerpoint (5,1 Mb), open in new window

Plenary session


Plenary session

Universal Design – Changing the Mindset

There are many ways to increase knowledge regarding people’s different abilities. Legislation, plans of action and innovation just to mention a few. With Universal Design as a strategy for innovation you may however reach even further. Onny Eikhaug will provide us with examples of what the Norwegian Design Council is doing in this exciting area.

Onny Eikhaug is a Program Leader at the Norwegian Design Council, responsible for pioneering the Council’s activities in the field of people centered design and Design for All. She is also responsible for the Council’s government funded Innovation for All program, promoting Design for All to business and designers as an effective business tool for innovation. She writes, publishes, and lectures both in Norway and internationally, and works closely with designers, education, industry and government.

Onny Eikhaug, presentation in english, powerpoint (25,5 Mb), open in new window


Plenary session

By force or lust?

How is Sweden and Norway doing in the field of accessibility when compared to other European countries? What worldwide trends can be found? What does legislation mean in reality, can it be used to reach success in web accessibility? Are there target groups who suffer more severe problems than others? While working with MEAC, the EU commission’s study of e-accessibility in all member states plus Norway, Canada, Australia and the USA, Funka has gotten a good overview. In this presentation, we show new and exciting results from studies and surveys we may all learn from.

Andreas Cederbom is head of analysis at Funka. Andreas is educated within the field of informatics and has a vast experience in working with people with different abilities. At Funka, Andreas makes sure all our reports and surveys maintain our expected degree of high quality. He is also a popular lecturer and educator.

Andreas Cederbom, presentation in swedish, powerpoint (6,3 Mb), open in new window

Day 2, Thursday 11th April 2013:

Plenary morning session


Plenary session

International glance. What is the status of digital accessibility in France?

In 2005, the French government took legal and practical measures with a law intended to increase inclusion of people with disabilities in society. Other initiatives have been launched by non-profit associations and organizations to promote eAccessibility. What made most impact?

Dominique Burger is the chairman at BrailleNet Association – an organization for the visually disabled. He graduated from the Ecole Superieure d’Electricite and has a PhD in Electronics. He works as a Research engineer at Pierre et Marie Curie University. Among his specialties is interface design for users with visual impairment, in developing accessible applications for the Internet. He has been participating as scientific manager or coordinator in several European projects, including the European eAccessibility Forum.

Dominique Burger, presentation in english, powerpoint (3,4 Mb), open in new window


Plenary session

Accessibility – a natural part of business

Barclays is working with a vision of accessibility as a natural part of business, making assistive technology and individual adjustments a part of the normal service that any employee may enjoy. With few simple target adjustments and a focus on design, accessibility will be “business as usual”, meeting the requirements of both customers and colleagues. The Barclays experience show that accessibility can make good business even better.

Andrew Witney is the CIO for Barclays Corporate and therefore responsible for Barclays internal information system. He has a long carrier in banking and is known for his is strong commitment to solving problems for people with disabilities.

Track 1: Information, content and design


Track 1

Accessibility in LMS can be true

After realizing that most learning management systems are inaccessible, we got the chance to develop a system that works for as many as possible.Together with pedagogical experts from the National Agency for Special Needs Education and Schools, we are working on a solution compliant with WCAG 2.0.

Staffan Hammerman and Björn Rönnåsen from the National Agency for Special Needs Education and Schools talk about the project with Funka’s ideologist Stefan Johansson

Staffan Hammerman, Björn Rönnåsen and Stefan Johansson, presentation in swedish, powerpoint (8,8 Mb), open in new window



Track 1

Inclusivity and accessibility in an ageing world

Are there particular ways to address and communicate with elders? Are they to be regarded as a special target audience with their own special needs and wants? If so, what are they? Kevin Lavery lets us know how we should communicate with older age groups. He also talks a great deal about the use of language and imagery.

Kevin Lavery is a market expert specializing in communication with older consumers. He is the founder and until recently president of the International Mature Marketing Network, a worldwide organization of mature consumer insight. He is a regular conference speaker and ha has written several books on the subject.

Kevin Lavery, presentation in english, zipped powerpoint (27 Mb), open in new window


Track 1

How to reach out with your texts

Every one of us wants to reach out with our texts, as much as we can. Getting the message across is not something only people working with information and accessibility experts are interested in, but most people working with communication of some sort. Not least in the marketing world, where copy writers need to know a lot about what works well for many recipients. By looking at communications from a marketing perspective, we can learn new things about accessibility.

Ylva Björnström is a copywriter and a creative director. She also works as a coach within a broad field of different businesses. Ylva is also in charge of several writing courses and classes at Bergh’s School of Communication.

Ylva Björnström, presentation in swedish, pdf (1,4 Mb), open in new window

Track 2: Development, assistive technology and complex formats


Track 2

Where no geek has gone before

Everyday technology is moving towards science fiction, magic even, with new devices that are as surprising and delightful as they are useful. As of right now, mobile devices are at the forefront. But what’s next? Starting with what we have learned from smartphones and other sensor-rich devices, we are moving towards computers almost without any interface whatsoever. This is the lecture for people interested in games, robots and smart choices in technology.

Josh Clark is a designer specializing in mobile design strategy and user experience. He is the author of several books on designing apps and his company Global Moxie offers consulting services, training, and workshops regarding mobile apps and effective websites.

Josh Clark, presentation in english, pdf (9,7 Mb), open in new window


Track 2

Responsive design in practice

There is a lot of talk about mobile interfaces, but how do you design interfaces for them to work regardless of platform? In this lecture, we will guide you through the process, what to consider and show you examples of responsive design that actually works.

Johan Kling is head of development at Funka and has a long experience in the development of websites and systems that work for everyone. He is specialized in WCAG and is a driving force within Funka’s business area of web accessibility. Johan is a project leader, trainer, educator and the one who makes sure all our web projects are delivered to the high degree of quality our customers have come accustomed to.

Johan Kling, presentation in swedish, powerpoint (26,8 Mb), open in new window


Track 2

The need for standards deliver browser based assistive technology

More and more computing services are moving from the desktop to the cloud, accessed using a browser. However, most prescribed assistive technology only work within a windows environment. The time has come for developers of assistive technology to offer their products via the cloud. In this presentation, Martin will display web browser based technology that works regardless of platform.

Martin McKay is the founder and Chief Technical Director of Texthelp Systems, a worldwide leader of literacy software solutions. Martin is deeply committed to children’s rights to learn to read and write and serves on the board of ATIA (Assistive Technology Industry Association), the AIA (Accessibility Interoperability Alliance), NIMAS (National Instructional Materials Accessibility Standard) and the Architecture Committee of the GPII (Global Public Inclusive Infrastructure).

Martin McKay, presentation in english, pdf (2,2 Mb), open in new window

Plenary session


Plenary session

Having said that … Regarding design method, structures and pigs.

Development of IT in all shapes and forms is traveling at a monstrous speed and is the source of possibilities as well as challenges. How can a design driven approach help us respect the fundamental stance that technology should be adjusted to the people meant to use it, while at the same time pursuing the development of new technologies and services?

Cristian Norlin works as Master Researcher at Ericsson Research User Experience Lab. He has a Master of Art in Computer Related Design from The Royal College of Art in London. With his expertise in design, he and his colleagues are at the forefront of research and development focusing on the relation between people, society and technology.

Cristian Norlin, presentation in swedish and english, pdf (4,2 Mb), open in new window


Plenary session

What’s next?

After two days of new impressions, we conclude the conference with a few simple yet firm advices for an Internet for everyone. We also present some of the most recent assignments we work with.

Susanna Laurin is CEO at Funka. She has been working in the field of accessibility for many years, is a member of the Swedish government User Forum and several national and international standardisations committés.

Susanna Laurin, presentation in swedish, powerpoint (6,5 Mb), open in new window